If you'd like to grow your
business, get more exposure and increase your profits, without the high
costs of advertising, I've got four words for you:
Discover how you can
harness the power of FREE publicity, to attract more customers, get
more visibility and increase your credibility - and NEVER pay for
advertising - with PRESS RELEASE SUCCESS!
From: Shannon Cherry, PR Pro
and former TV anchor
is what you PAY for... Publicity is what you pray for."
you're like the hundreds of people I talk with every week, you want
publicity for your business. Whether you're a coach, entrepreneur,
consultant, solo professional or small business owner, you know that
getting media exposure can do great things for you including:
make you the go-to
expert in your field
boost your profits
raise your search
rankings so more prospects can find you
get people talking
even make your competition green with envy
best of all, unlike advertising and other marketing methods, you don't
have to spend any money to get publicity. I mean...
you seen the fees for buying an ad lately?
major newspapers won't really let you advertise on the front page, but
I just checked the prices for USA Today, one of the leading national
newspapers in the United States. They will charge you $16,900 to run a 5"x4" black and white 1 time run ad on any
Monday through Thursday. You'll find similar rates with other large
publications. (Well that goes your whole marketing budget - and then
might get yourself and ad on the front page of a small, local paper,
but they'll still charge you a bunch of cash for a tiny ad. One such
tiny US paper will give you a 4-1/4" x 1-3/4" ad on the front page and
run it for you once for $750 a pop. (Still a lot of money to invest in
something that may or may not work!)
there's online advertising...
advertising tends to be a bit more affordable and it's easier to track
your results, but consider if you buy banners, you'll still be paying
up to 10 cents per IMPRESSION or even more. This means you'll pay
something like 2 to 10 cents every time your banner is shown -- forget
about how many times someone clicks through to view your offer.
you're safer with pay-per-click search engines ads? Think again...
Sure, you only pay when someone clicks to view your offer. But click
prices are going through the roof. Expect to pay $1, $2 or even $10 for
some very highly competitive keyword phrases. And here's the dirty
little secret no one selling pay-per-click ads is telling you: your
competition is click on your ads to screw you over. (I have clients who
confess to this all the time!)
you really afford all that for your business?
not that advertising is a bad thing. It's not. You can use it to
promote your business. But you need to be prepared to spend thousands
of dollars from your marketing budget to see any success. That's why
the big companies dominate the advertising market: they buy thousands
of ad spots in order to make sure you remember them and what they are
spends more than $1.5 billion every year on advertising ALONE! Are
you going to compete with that?
here to tell you, there is a better way to gain plenty
of exposure for your business that's even
better than advertising and free. Like I said before:
NEED PRESS RELEASES!
get stories in the media about you, your company, your books, your products and your services. All you have to
do is write a press release.
remember, when these stories appear on TV, on the radio, in newspapers,
in magazines, on blogs and other Internet sites, people will find you
more credible. After all, people believe the news stories the media
tells them. They don't look on them with suspicion, as they do with
advertising. (I mean, when was the last time you looked at an ad and
thought it wasn't hype?)
when you post press releases online in a very specific way, you'll also
increase your search rankings, allowing folks on the Internet to find
can't BUY exposure like that.
the best part: if you can write a few sentences together and start to
build a media contact list, you can write your own press releases at a
fraction of the cost of hiring someone like me to do it for you.
of me, you probably need to know why I know all this...
I'm Shannon Cherry.
Not only am I a business and marketing strategiest for coaches and
consultants, I'm also a public relations (PR) pro who still owns a
thriving PR and Marketing firm. I know what it takes to get
people great media coverage because before I started my coaching and
consulting practice, I was TV news pro.
Heck, I've even
gotten a few people on Oprah, as well as several major news shows and
talk shows, and in some of the top newspapers and magazines.
Personally, I've been seen in PR Daily, PR News, Newsweek, Parents,
BusinessWeek and many more.
How'd I do it? With
press releases of course! And now I'll share all my secrets with you
with my new program, PRESS RELEASE SUCCESS!
Can Someone Like Me Really Create And
Distribute My Own Press Releases Without Being A Professional Public
Relations & Publicity Expert?
The Answer To That
Question Used to Be a Resounding No, But Not Anymore
You see, most courses or products
out there make it sound complicated and difficult to create your own
marketing campaign using press releases, but the truth is,
it's not complicated or difficult at all...IF, and that's a big IF, you
have templates to eliminate the need for hiring people like me!
And it doesn't have to take
a lot of time to get your press release campaign going. A
few hours work can turn into highly targeted prospects and a positive
image for you and your business.
Let me be very clear on this, you're not going to attract more
prospects simply by having a website. And who wants to pay thousands of
dollars for advertising that's not very effective?
you need is a system that combines both the offline exposure with
online search rankings and that's where PRESS RELEASE
SUCCESS comes in!
you see what you're getting with PRESS RELEASE SUCCESS, you'll know
this is a different kind of marketing and publicity toolkit.
There are a lot of press
release marketing programs out there (often promoted by folks who have
no experience in public relations and publicity) that give you an ebook
and a couple of sample they pulled off the Internet somewhere, and
that's it! But not with PRESS RELEASE SUCCESS. Take a look:
Printable Press Release Success Guide. This no-nonsense,
no fluff guide shows you how to:
- craft the two different press releases
- find newsworthy ideas for releases that
the media and your target market will love
- increase your reach with your own media
section on your website
- correctly write your releases so they won't
be thrown in the trash can (the most common mistake I share could make
or break your results - and it's NOT what you think!)
- create and build a media database without
- handle a media interview effectively
exclusive e-course to give you more support while
writing and distributing your releases
- A basic press
release template and several press release samples that
have won media coverage
- My very own press
release checklist that I use to create and distribute
press releases, as well as to ensure correct follow up with reporters.
- 10 (ten)
fill-in-the-blank press releases for you to easily
customize. These releases have been proven to get media coverage. Just
plug in your information as indicated and you're ready to go.
Release Success press release software for PCs. This
allows you to choose the format you want to use (HTML or plain text).
Then the software guides you through each important component
of your press release. Here's an example from the first
screen of the software:
Once you've completed all
the steps, with guidance along the way, your release will be completely
formatted and ready to send.
You can use it with the templates I've provided or if you need to
create something new, the software will do it for you.
Of course, I still have
more goodies to offer you (keep reading this letter)... but I know
you're already curious about the price... and for good reason: the
complete PRESS RELEASE SUCCESS package,
including templates and software, sounds very valuable - and it is!
You can buy the entire PRESS
RELEASE SUCCESS program for
Why is something so good,
well... so cheap?
Normally, you'd now read
about how valuable PRESS RELEASE SUCCESS is
or some comparison to hiring me in order for you to see what a bargain
this really is. But here's the thing: Press Releases are the ONLY
marketing tool that can be used both ONLINE and OFFLINE for the best
bang for your buck. When you learn how to write and distribute them
correctly, you will see more traffic to your websites and attract more
For some people, PRESS
RELEASE SUCCESS has really made a difference to their
business. Check out what Beth Earle
had to say about PRESS
been on Shannon Cherry's list for quite a while I have grown to trust
her through the useful content she freely shares,
so when her Press Release Success kit came out, the timing was perfect
for it to be my first purchase from her. I didn't hesitate. She's truly
an expert when it comes to anything public relations-related, and it
shows in this quality product.
I bought the PLR rights so I can use it for my clients and volunteer
work as well. In just the last week or so I have used it several times!
My volunteer committee members think I'm doing an awesome job, and this
product is one of the reasons for that.
is an excellent product I highly recommend. It has simplified this task
for me, saved me time and money, and the price was very reasonable. I
feel it would be useful for both beginners like me, as well
as those who are already doing press releases. It's helping me quickly
establish myself as an expert, which is a super bonus!
But there's more you need
the price is so low for PRESS RELEASE SUCCESS,
I need to put in a little disclaimer. PRESS RELEASE
SUCCESS is for your own PERSONAL
use. You can not use it for any clients you may have, or share any of
the resources, including the templates and software, with anyone else.
if you are interested in Private
Label Rights (PLR) to the entire product, I have a special
offer for you... it's only $97 - Click
here to find out more.
I almost forgot
about the additional free bonuses.
I'm proud to
give you additional resources to help you boost your publicity campaign
even further. These bonus weren't just thrown together to add perceived
value. They are created and included to help you in your press release
Bonus #1: SEO Press Release Guide (a $37 value). Remember
how I told you that your press releases can increase your rankings on
Google and other search engines. This guide will show you exactly how
to format your press releases to make sure people using search engines
find you before they find your competitors.
Bonus #2: 101 Press Release Ideas Report (a $37 value).
Never run out of ideas for press releases ever again.
Bonus #3: Create Your Own Online Media Room
Guide (a $47 value).
If you want to kick your publicity campaign up a notch, you need to
create your own media room. I'll show you my exclusive method to make
the most of it by using social media automatically to boost your press
Plus a couple more
I've been told to end this
sales letter with a big push. But either you get it at this point and
want to keep your marketing budget in check by using press releases as
your promotional tool, or you're just not interested. (That's ok.
Thanks for stopping by just the same.)
let's keep it simple: just click the button below to get
Shannon, I get it! I want the Press Release Success system!
Share with me your Press
Release Success System so I can start building my media
exposure on a shoestring budget.
I understand my home study course
is for my personal use and it includes:
- Press Release Success
Software to easily craft perfectly formatted press
releases. System Requirements: Windows
Operatiing System (Not
- Press Release Distribution
Checklist to make sure I don't skip any steps.
- 10 fill-in-the-blank press
releases where all I have to do is enter my information
where indicated and I'm ready to send it out.
I only have
to pay $67 for the personal
use license of this system.
effort has been made to accurately represent this product and its
potential. Please remember that each individual’s success depends on
his or her background, dedication, desire and motivation. As with any
business endeavor, there is no certain guarantee that you will earn any
Cherry, APR, MA
Strategies for Smart Entrepreneurs